- Type:Visual Identity
6—AM. is a Copenhagen based film production company. They wanted to create a minimalistic brand identity with the films in focus. The dogma for this project was "Do we need it?". We asked ourselves this question throughout the process. If the answer was "No" then we removed the element in questioning.
The new identity has created an visual style for 6—AM. Removing unnecessary content of the old website has created a clear and minimal website. The new brand identity is a simple identity that allows 6—AM.'s films to stay in focus.