Too Good To Go
- Type:Visual Identity
- Client:Too Good To Go
Too Good To Go dream of a planet with no food waste and their app makes it simple to get involved in the cause. They have had explosive growth across multiple countries since their launch in 2015. Their old visual identity was a result of many years of small tweaks and adding elements, which had resulted in an brand identity without a strong silver lining. They invited me to come in and work on their rebranding in collaboration with their internal design team.
I took part in designing the new visual identity, design system and design guidelines. We created a system of visual elements and guides for how to use them. This has streamlined their brand identity across all countries.
The new brand was applauded internally in the company and has made the life of their design teams easier across the planet. The new identity have given them a system that can grow alongside the company.